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When it comes to launching a successful product, packaging is often the unsung hero, and it’s not just about pretty wrapping. Packaging is your first handshake with the customer, your silent salesperson on the shelf, and your brand’s ambassador in the wild. It's the physical embodiment of how your potential customer will interact with your brand so it's crucial that you make a successful first impression. So how do you go about crafting packaging that truly works? Let's find