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If you’ve ever wondered how some products just click with their audience, you’re in the right place.

Will designers and creatives be forced out of their jobs by AI, and will the design industry as we know it cease to exist? Here is my hot take on the subject.

When it comes to launching a successful product, packaging is often the unsung hero, and it’s not just about pretty wrapping. Packaging is your first handshake with the customer, your silent salesperson on the shelf, and your brand’s ambassador in the wild. It's the physical embodiment of how your potential customer will interact with your brand so it's crucial that you make a successful first impression. So how do you go about crafting packaging that truly works? Let's find